Customer Identity and Access Management tools provide customer-facing services which covers all the platforms your external users. This includes partners, contractors, customers, APIs and more.
WHAT WE DO
Customer Identity and Access Management (CIAM)
What is CIAM?
Customer Identity and Access Management, known as CIAM, is a subset of Identity and Access Management (IAM). CIAM is designed specifically to manage and secure customer identities. It enables businesses to provide secure, seamless and personalised access to their digital services, whilst protecting customer data.
Key components of a CIAM solution are:
- User registration and profile management
- Authentication and authorisation
- High levels of security features
- Data privacy and consent management
- Integration with digital platforms and APIs
- Scalability during peak demand and user growth
Make your customers your priority whilst maintaining data privacy
Creating a seamless digital experience for your customers shows that they're your priority. If your customers feel as though they aren’t a priority, they might leave to find a better experience elsewhere.
Customer Identity and Access Management (CIAM) streamlines the digital experience for your customers while protecting their data. CIAM differs from Access Management (AM) – AM is specifically tailored for employee access within your business.
What are the benefits of utilising a CIAM platform?
Customers are easily frustrated by digital experiences that don't match expectations. A clunky sign-on experience is likely to impact the customer's view of your organisation. The result? Low brand loyalty and high abandonment rates.
With single sign-on (SSO), customers receive a frictionless log-in experience, using a single identity for all your services.
Other benefits include your ability to:
- Improve customer experience
- Protect customer data
- Reduce operational costs
- Optimise business value
- Get to know your customers better
What are the risks of not adopting a CIAM platform?
When organisations do not comply with privacy regulations like GDPR, they can receive fines of up to €20 million. The vulnerabilities within your business then expose customer data to the risk of breach.
With the right customer authentication and authorisation solution, customer experience is not sacrificed for strong security. Customers stay happy, and their data stays safe.
How can your business performance benefit from a CIAM platform?
When customer identity is neglected rather than prioritised, customer trust and loyalty suffer. By innovating your customer experience with a streamlined CIAM solution, you will increase customer confidence, leading to an increase in revenue through customer retention and lifetime value.
Many customers simply abandon a login process when it becomes challenging. With a strong Customer Identity and Access Management solution, you can make sure you’re delivering a smooth, seamless experience throughout the entire journey. Make sure that your customers remember this experience with you positively!
What ROI should you expect from a CIAM solution?
Organisations can spend thousands on manual customer management workflows and run the risk of costly data breach and non-compliance fines.
CIAM can reduce manual workflow costs by as much as 99%. Enabling self-service account management for customers removes admin-heavy manual tasks and offers more freedom to the customer.
Why is CIAM so important?
Some businesses may see the adoption of a CIAM platform as a technical necessity to facilitate customer access to their applications. But CIAM can provide much more and have a greater impact on your wider business. From a strategic perspective, a great CIAM platform can mean customer satisfaction is prioritised through a tailored and secure user experience.
Building trusting relationships with your customers directly impacts your bottom line. You can position your organisation for growth in an increasingly competitive digital landscape.
Why partner with Intragen to deliver a CIAM solution?
As a leading European partner of IAM solutions, our specialist team are experienced across a multitude of tools and service providers, including One Identity, Okta, SailPoint and CyberArk. Speak to us today about any of these providers and see how we can assist you.
With the acquisitions of AspisID and Atlas Identity, our workforce was expanded significantly to introduce further technological capabilities around One Identity’s offerings, plus services around Okta, SailPoint, CyberArk and Workato solutions. Our talented team are on hand to assist you wherever you are in your IAM journey.
Okta Customer Identity Cloud
Intragen are a proud Okta Partner. We are proud to deliver Okta's Customer Identity Cloud solution. As a CIAM tool, it allows you to create strong relationships with your customers through branded, secure access to your online services. The excellent user experience provided is modern and scalable, meaning you're set for the future.
